{"title":"Launch Collection","description":"\u003cp\u003eWear Dust. Stay Alive.\u003c\/p\u003e","products":[{"product_id":"crew-socks","title":"Dirt Dancers","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eQuality foot mittens for your next jaunt. Go get lost in ‘em.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eLightweight knit construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eRibbed cuff\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eDust branded for maximum swag\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eReminder to Stay Alive on your toes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eFit l\u003c\/span\u003e\u003cspan\u003eike socks\u003c\/span\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eSmall: Men's 6-8, Women's 6-10\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eLarge: Men's 8-12, Women's 10-13\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003e85% Nylon \/ 15% Elastane\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Dust","offers":[{"title":"White\/Orange \/ Small","offer_id":45152819413148,"sku":null,"price":18.0,"currency_code":"USD","in_stock":false},{"title":"White\/Orange \/ Large","offer_id":45152819511452,"sku":null,"price":18.0,"currency_code":"USD","in_stock":false},{"title":"White\/Black \/ Small","offer_id":45152819445916,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true},{"title":"White\/Black \/ Large","offer_id":45152819544220,"sku":null,"price":18.0,"currency_code":"USD","in_stock":false},{"title":"Brown \/ Small","offer_id":45152818888860,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true},{"title":"Brown \/ Large","offer_id":45152818921628,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Small","offer_id":45152819478684,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Large","offer_id":45152819576988,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/1152\/7580\/files\/DSC03027.jpg?v=1770240448"},{"product_id":"cotton-popover","title":"Cotton Popover","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe first ever cotton shirt produced by a running brand. Our cotton popover blurs the line between the trails and the rest of the world. \u003cmeta charset=\"utf-8\"\u003eSleeves are cut slightly short to avoid bulk, a quiet design cue from the 1970s, the golden age of dirtbag grit. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eCovered placket and sharp collar\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eMagnetic pocket with branded embroidery hit \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eExtended placket for maximum ventilation when you need to let one more button loose\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eShort ribbed cuffs for a retro look\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eThese run a tad small, size up if you are between sizes\u003c\/span\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eBobby is 5'8\" 140 lbs, wearing a Medium in Stone\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eKyle is 6'1\" 150 lbs, wearing a Medium in Leaf\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eMichael is 6' 175 lbs, wearing a Large in Soot\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003e100% Cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eWash cold and lay flat to dry\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eDO NOT tumble dry\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dust","offers":[{"title":"Leaf \/ XS","offer_id":45115436138652,"sku":null,"price":98.0,"currency_code":"USD","in_stock":false},{"title":"Leaf \/ S","offer_id":45115436236956,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Leaf \/ M","offer_id":45115436335260,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Leaf \/ L","offer_id":45115436433564,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Leaf \/ XL","offer_id":45115436531868,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Soot \/ XS","offer_id":45115436105884,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Soot \/ S","offer_id":45115436204188,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Soot \/ M","offer_id":45115436302492,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Soot \/ L","offer_id":45115436400796,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Soot \/ XL","offer_id":45115436499100,"sku":null,"price":98.0,"currency_code":"USD","in_stock":false},{"title":"Stone \/ XS","offer_id":45115436171420,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Stone \/ S","offer_id":45115436269724,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Stone \/ M","offer_id":45115436368028,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Stone \/ L","offer_id":45115436466332,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Stone \/ XL","offer_id":45115436564636,"sku":null,"price":98.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/1152\/7580\/files\/DSC03305_4.jpg?v=1770239987"},{"product_id":"western-vest","title":"Western Vest","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eTip your hat to the inner trail cowboy with this Western-inspired vest. Cut from a breathable, perforated fabric and embellished with a curved back yoke, this piece will turn heads on trails, at the bar, and pretty much everywhere else.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eMagnetic chest pockets for small items\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eBranded embroidery on rear (mega embroidery hit on the Midnight Rider)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eExaggerated western collar\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eStandard Fit, if between sizes we'd suggest sizing down\u003c\/span\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eMichael is 6' 175 lbs and wearing a Large in Denim Blues\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eZach is 6' 175 lbs and wearing a Medium in Mesquite\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eKyle is 6'1\" 150 lbs and wearing a Medium in Midnight Rider\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003e95% Polyester, 5% Elastane\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eWash Cold and Dry Low\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dust","offers":[{"title":"Denim Blues \/ XS","offer_id":45116330573980,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Denim Blues \/ S","offer_id":45116330672284,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Denim Blues \/ M","offer_id":45116330770588,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Denim Blues \/ L","offer_id":45116330868892,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Denim Blues \/ XL","offer_id":45116330967196,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Midnight Rider \/ XS","offer_id":45116330606748,"sku":null,"price":78.0,"currency_code":"USD","in_stock":false},{"title":"Midnight Rider \/ S","offer_id":45116330705052,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Midnight Rider \/ M","offer_id":45116330803356,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Midnight Rider \/ L","offer_id":45116330901660,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Midnight Rider \/ XL","offer_id":45116330999964,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Mesquite \/ XS","offer_id":45116330639516,"sku":null,"price":78.0,"currency_code":"USD","in_stock":false},{"title":"Mesquite \/ S","offer_id":45116330737820,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Mesquite \/ M","offer_id":45116330836124,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Mesquite \/ L","offer_id":45116330934428,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true},{"title":"Mesquite \/ XL","offer_id":45116331032732,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/1152\/7580\/files\/DSC02968.jpg?v=1770239955"},{"product_id":"mechanic-shirt","title":"Mechanic Shirt","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLook good, play good. \u003cmeta charset=\"utf-8\"\u003eThe Mechanic Shirt combines classic utility style with performance fabric. Perforated, breathable, and ready for heat, dirt, and whatever’s next.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eMagnetic rear pocket for small items\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eBranded embroidery on chest and rear pocket\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eStandard Fit, true to size\u003c\/span\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eBobby is 5'8\", 140 lbs, wearing Mediums in all three colors\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eMichael is 6', 175 lbs, wearing a Large in Sage\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003e95% Polyester, 5% Elastane\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eWash Cold and Dry Low\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dust","offers":[{"title":"Sage \/ XS","offer_id":45142920036508,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Sage \/ S","offer_id":45142920003740,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Sage \/ M","offer_id":45142919970972,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Sage \/ L","offer_id":45142919938204,"sku":null,"price":88.0,"currency_code":"USD","in_stock":false},{"title":"Sage \/ XL","offer_id":45142919905436,"sku":null,"price":88.0,"currency_code":"USD","in_stock":false},{"title":"Sand \/ XS","offer_id":45142920200348,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Sand \/ S","offer_id":45142920167580,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Sand \/ M","offer_id":45142920134812,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Sand \/ L","offer_id":45142920102044,"sku":null,"price":88.0,"currency_code":"USD","in_stock":false},{"title":"Sand \/ XL","offer_id":45142920069276,"sku":null,"price":88.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ XS","offer_id":45142920364188,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ S","offer_id":45142920331420,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":45142920298652,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":45142920265884,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":45142920233116,"sku":null,"price":88.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/1152\/7580\/files\/DSC03934.jpg?v=1770239930"},{"product_id":"sun-dog-ripstop-hat","title":"Sun Dog Ripstop Hat","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLightweight, crushable, and built for long hours under open skies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Sun Dog Hat is crafted from 100% ripstop nylon, featuring a sweat-wicking band and an adjustable buckle closure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e4-panel construction \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eMid-length crushable brim\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eEmbroidered Dust logo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eRipstop nylon shell\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eMoisture-wicking internal sweatband\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eBuckle-adjustable back strap\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eOne size fits most\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eFit: Low crown, soft structure, packs flat\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eFabric: 100% ripstop nylon\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eHand wash or wash cold and air dry\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003eDO NOT TUMBLE DRY\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dust","offers":[{"title":"Black","offer_id":45234232000668,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true},{"title":"Light Brown","offer_id":45234232033436,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/1152\/7580\/files\/DSC03115.jpg?v=1770240410"},{"product_id":"quickdraw-unlined-short","title":"Quickdraw Unlined Short","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBuilt to disappear. The Quickdraw Unlined Short is lightweight, breathable, and made for the long haul. Pair it with your favorite briefs or let it fly. \u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo zippered side pockets\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRear zippered cell phone pocket \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eMid-rise with elastic waistband and internal drawcord\u003c\/li\u003e\n\u003cli\u003eEmbroidered reminder to Stay Alive\u003c\/li\u003e\n\u003cli\u003eRun true to size\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eXS: 26\"-29\"\u003c\/li\u003e\n\u003cli\u003eS: 28\"-31\"\u003c\/li\u003e\n\u003cli\u003eM: 30\"-33\"\u003c\/li\u003e\n\u003cli\u003eL: 32\"-35\"\u003c\/li\u003e\n\u003cli\u003eXL: 34\"-38\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e85% Polyester\/15% Elastane blend\u003c\/li\u003e\n\u003cli\u003eWash Cold and Dry Low\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dust","offers":[{"title":"Brown \/ XS","offer_id":45240269963420,"sku":null,"price":68.0,"currency_code":"USD","in_stock":false},{"title":"Brown \/ S","offer_id":45240269930652,"sku":null,"price":68.0,"currency_code":"USD","in_stock":false},{"title":"Brown \/ M","offer_id":45240269897884,"sku":null,"price":68.0,"currency_code":"USD","in_stock":false},{"title":"Brown \/ L","offer_id":45240269865116,"sku":null,"price":68.0,"currency_code":"USD","in_stock":false},{"title":"Brown \/ XL","offer_id":45240269832348,"sku":null,"price":68.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ XS","offer_id":45240270127260,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ S","offer_id":45240270094492,"sku":null,"price":68.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ M","offer_id":45240270061724,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":45240270028956,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":45240269996188,"sku":null,"price":68.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/1152\/7580\/files\/B0010499_1.jpg?v=1770240278"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/1152\/7580\/collections\/B0010491.jpg?v=1770068106","url":"https:\/\/checkout.weardust.com\/collections\/launch-collection.oembed","provider":"Dust","version":"1.0","type":"link"}